| The Internet is constantly
growing. If your company is not taking advantage of this vast market,
you might want to rethink your strategy. Web sites for companies,
businesses, churches, non-profit organizations, communities, Chambers of
Commerce, etc., are becoming more and more prominent on the web.
Here are a few statistics
that might help you understand the “Power of the Internet”, who’s using
the web, growth in the number of users, etc. Make sure that you are
using the Internet to reach the vast “market” of over 150 Million Americans
currently using the Internet!
Look At Who’s Using
The Internet
Top Properties of October
2003,
U.S., Home, Work and University
| Property |
Unique Audience (000) |
| Total Internet Users |
150,178 |
| MSN-Microsoft Sites |
109,334 |
| Yahoo! Sites |
108,673 |
| AOL Time Warner Network |
108,394 |
| eBay |
62,454 |
| Google Sites |
58,209 |
Source
Web Site
|
Audience Profile Growth,
by Age Group
(U.S., Home and Work)
+Audience
Age Group |
Oct 2002
(in millions) |
Oct 2003
(in millions) |
Growth |
| 2 - 11 |
12,160 |
12,211 |
0% |
| 12 - 17 |
14,016 |
14,999 |
7% |
| 18 - 24 |
9,300 |
10,512 |
13% |
| 25 - 34 |
20,702 |
21,380 |
3% |
| 35 - 49 |
39,409 |
39,712 |
1% |
| 50 - 54 |
12,078 |
12,257 |
1% |
| 55 - 64 |
13,585 |
15,632 |
15% |
| 65+ |
7,642 |
9,554 |
25% |
Source
Web Site
|
Demographics
Senior
Surfing Surges
The yearly growth of U.S.
Internet users over the age of 65 outpaced all other demographic groups
by staggering margins. November 20, 2003
'Tech
Elite' Push the Most Buttons
Comprising 31 percent of
the American population, this group consumes the most information goods
and services and they are the most likely to abandon televisions and landline
phones. November 24, 2003
2-in-10
Are Connected Kids
Roughly 27 million U.S.
surfers during September 2003 were between the ages of 2 and 17. November
18, 2003
Online
And Married With Cash
Nielsen//NetRatings reports
married surfers are more apt to spend online than their single counterparts.
November 4, 2003
Europe,
U.S. on Different Sides of the Gender Divide
Women Internet users hold
the slight edge over men in the U.S., but not so in Europe. October 21,
2003
More
Money = More Surfing
The digital divide has not
disappeared, as research reveals a correlation between household income
and Internet usage, with high earners spending the most time online. October
14, 2003
* Internet Statistics
from CyberAtlas
Want To see what’s going
on right here in Kentucky on the Internet??
“Two million Kentucky adults
are actively using the Internet and this is having a significant impact
on retail purchasing behavior. Not only are Kentuckians purchasing directly
from online retailers, their traditional, offline purchases are being driven
by information they find on the Internet,” says Brian Mefford, director
of connectkentucky and CITE Research Group.
Kentuckians are actively
using the Internet and shopping online to the tune of $182 million during
the “Holiday Gift Giving Season.” According to the connectkentucky
report and data from the third annual UK ecomm survey, one out of every
five online shoppers spent nearly $500 on their purchases last holiday
season.
“During last year’s holiday
season, there were an estimated 560,000 Kentucky adults making online purchases,
spending an average of $325 on those purchases,” adds Mefford. “With
consumer confidence on the rise and more people turning to the Internet
for convenient shopping, I think we’ll see an increase in online spending
this year.”
Check
out how businesses in Kentucky are using the Internet.
For
more statistics about Internet usage by consumers and governments in our
state, visit Connect Kentucky.
Check out these sites: Oldham County E-Business and Oldham County E-Commerce.
|
